In The News

There is no doubt real estate is a hot topic here in Vancouver and MAC is definitely a part of it. Below you will find a collection of newsworthy items where MAC Marketing Solutions has played an instrumental role marketing and selling new homes or just asked to comment on the industry.

• 10.05.2011 - 유(YU) 프로젝트 2012년말 입주
  모던 그린(Modern Green)은 10월 1일 UBC에서 ‘유(YU) 프로젝트’ 리본 커팅 행사를 진행했다. UBC 웨스트브룩 빌리지(Westbrook Village) 근린생활 공간에 들어설 이 프로젝트에는 콘도와 타운하우스가 있다. 맥 마케팅 솔루션(MAC Marketing Solutions)이 마케팅을 맡았다.
  KOREAN REAL ESTATE WEEKLY
• 10.01.2011 - Chinese Developer Makes Canadian Debut at UBC
  Units at a new UBC residential complex called Yu designed to appeal to immigrant Chinese buyers who have both a green streak and deep pockets will be up for sale for the first time Saturday,
  
  Cameron McNeill, president of MAC Marketing Solutions, said he expects sales of the 106 sustainably designed, luxury condos and townhouses will be brisk.
  BY ANDREW FLEMING, VANCOUVER COURIER
• 06.03.2011 - Warmer Temperatures Bring Cooler Market Conditions to Lower Mainland
  As we move into the first week of summer, the new housing market has cooled just slightly after a very active first half of 2011. Historically we have seen this trend in the Metro Vancouver market, as spring activity cools into summer, before heating up again in the fall.
  BY CAMERON McNEILL (Insider Insight), METRO VANCOUVER NEW CONDO GUIDE
• 05.06.2011 - HST: Yes or No? Or is There a Third Option?
  It's been almost a year since the HST was implemented in B.C. What became one of the hottest topics of 2010 (aside from the Olympics), eventually led to a premier's resignation and a new reality we all had to accept.
  BY CAMERON McNEILL (Insider Insight), METRO VANCOUVER NEW CONDO GUIDE
• 04.29.2011 - Vantage Creates a Tall Tale in Burnaby
  The 30-storey building will be among the tallest in its Burnaby neighbourhood, and will also try to set a new high when it comes to luxury highrise living in Brentwood, says Cameron McNeill, principal of project marketer MAC Marketing Solutions.
  BY CLAUDIA KWAN, SPECIAL TO POSTMEDIA NEWS (VANCOUVER SUN)
• 04.07.2011 - The 2010 Georgie Awards - Making History
  "Kenstone is a developer who values out-of-the-box thinking and encouraged us to explore unconventional ideas," says MAC president Cameron McNeill.
  BY SUSAN M. BOYCE, CONDO GUIDE
• 03.19.2011 - Sage Project at UBC spearheads Vancouver Firm’s Sweep
  MAC's founder and principal Cameron McNeill, who has attended 18 of 19 Georgie Awards® galas, couldn't be more proud. "One other year we won seven awards but this year we exceeded that. These awards are a third-party acknowledgment of our work."
  
  The company's impressive tally now stands at 125 finalist awards and 23 wins, just two short of a Platinum Award, created to recognize CHBA BC member companies that have received 25 or more Georgie Awards®.
  VANCOUVER SUN
• 03.10.2011 - Winners Shine at 2010 Georgies
  MAC Marketing Solutions swept the marketing categories, including the Marketing Campaign of the Year award - an unprecedented accomplishment never seen before in the history of these awards according to CHBA BC.
  NEW LOCAL HOME
• 02.25.2011 - MAC Rolls Out Realtor Awards
  MAC is a professional services firm that works for real estate developers across western Canada. Indirectly, it works with thousands of independent real estate agents.
  
  “I’ve got over 10,000 agents in my database,” MAC principal Cameron McNeill told Business in Vancouver February 23. “We couldn’t accommodate everybody so we’ve only invited the top 350 agents.”
  BUSINESS IN VANCOUVER
• 02.23.2011 - Greater Vancouver Real Estate Market Heating Up
  In the wake of these sales, one of the city’s most successful real estate marketers is preparing to bring 1,500 new homes onto the market. Cameron McNeill, president of MAC Marketing Solutions, will highlight a dozen projects at an event at the River Rock Show Theatre on March 10. It’s part of the company’s inaugural MAC Golden Cube Awards Gala, which will be a red-carpet affair honouring local realtors who’ve sold homes in projects marketed by MAC.
  BY CHARLIE SMITH, THE GEORGIA STRAIGHT
• 02.18.2011 - A Zest for Real Estate
  MAC Marketing Solutions is such an operation and under the leadership of founder Cameron McNeill, it recently completed its first decade as an envisioning, marketing and sales organization specializing in residential and resort real estate.
  BY TONY WHITNEY, WESTCOAST HOMES AND DESIGN
• 12.07.2010 - Athletes’ Village Marketing Makeover Urged
  As of November 30, neither Ernst and Young nor the city had approached MAC Marketing Solutions owner Cameron McNeil to see how he would...
  BY GLEN KORSTROM, BUSINESS IN VANCOUVER
• 11.15.2010 - Drake’s Price is Right for Buyers in the Beltline
  New housing market realities make Drake a viable project, says Cameron McNeill, president of MAC Marketing Solutions.
  
  "The market goes in cycles and we got to the tail end," says McNeill. "Grosvenor saw a hole in a market where price point is very important. The costs to build a development like Drake have come down and that is reflected in our pricing."
  BY MYKE THOMAS, CALGARY SUN
• 11.05.2010 - Calera 新盘促销 让利高达
  MAC Marketing Solutions 的总裁 Cameron McNeill 表示：不像还未完工的楼花物业，现在买Calera的房子，买家就不必等，他们马上就可以搬进去
  EPOCH TIMES
• 10.14.2010 - GVHBA Association Awards of Excellence
  The Greater Vancouver Home Builders' Association presented its annual Association Awards of Excellence at the Executive Plaza Hotel in Coquitlam last week.
  
  "The awards honour association members for their exceptional level of volunteer commitment and dedication to enhancing the professionalism of the homebuilding and renovation industries in the Metro Vancouver region," said GVHBA president and CEO Peter Simpson.
  
  It is with much honour that Cameron McNeill accepted the first annual Gary Santini Award in Education and Training Excellence at the GVHBA Awards dinner. Gary Santini was the founder of Parklane Home and the former President of the Greater Vancouver Home Builders Association.
• 07.24.2010 - The Name Game
  James, it turns out, was inspired by James S. Doherty, who owned a company on the property and supplied deck equipment to the Canadian navy and merchant marine. Cameron McNeill of MAC Marketing Solutions explains that all involved in the development wanted to honour the property's industrial heritage without going too deeply into the history.
  BY FELICITY STONE, VANCOUVER SUN
• 06.25.2010 - Special Neighbourhood, Special Name
  Five years ago, the Cressey Development Group cast its eye on the Southeast False Creek neighbourhood and saw it was someplace special, notes marketer Cameron McNeill.
  
  Cressey identified this neighbourhood as the best place to live in terms of parkland, amenities and transit, says McNeill, whose company, Mac Marketing Solutions, is the organizer of Cressey's new-home James development.
  WESTCOAST HOMES & DESIGN
• 05.13.2010 - Affinity Flies High with Style
  People are attracted to brand names and designer quality for a reason. Whether it's for high style, status or a reliable reputation, Bosa enjoys the privileged label in real estate with its condo developments.
  BY LINA TOYODA, METRO VANCOUVER (METRO CANADA)
• 04.12.2010 - Affinity Stands Tall in Brentwood Hub
  Affinity, by developer Bosa, has a simple marketing slogan, one that references the Brentwood neighbourhood where it will be located: "Love where you live".
  SUNDAY HOMES, THE PROVINCE
• 03.31.2010 - Brentwood on the Rise
  Cameron McNeill, president of MAC Marketing Solutions which is looking after sales for the Affinity project, added that when he invests in real estate, he looks for areas that have upside potential and don't come with too much risk.
  BY WANDA CHOW, BURNABY NEW WEST NEWS LEADER
• 03.04.2010 - Debt: How Vancouver Heals an Olympic Hangover
  "It's kind of like having a car lot full of Ferraris," said McNeill, who represents a nearby rival development. "It's not like the car is bad. But there's a limited market for Ferraris and Lamborghinis."
  BY CHRISTOPHER DONVILLE and CHRIS FOURNIER, BUSINESS WEEK
• 03.01.2010 - Vancouver Leverages Athletes to Avoid Rating Cut: Canada Credit
  Cameron McNeill, president of MAC Marketing Solutions, a Vancouver-based condo marketer, said Vancouver may need to sell the units for an average of $1,100 CDN a square foot to erase the city's exposure.
  BY CHRISTOPHER DONVILLE and CHRIS FOURNIER, BUSINESS WEEK
• 02.23.2010 - Banking on the Games Afterglow
  "The problem with Millennium is their costs," says Cameron McNeill, another major development marketeter who points out that the village was built at the peak of prices for labour and materials. "Will the market bear the $1,100 a square foot they need? I think that's stretching it. I think it's going to be extremely difficult for them to recoup their costs."
  BY FRANCES BULA, THE GLOBE AND MAIL
• 02.16.2010 - Q&A with Cameron McNeill
  The President and driving force behind MAC Marketing Solutions, Cameron McNeill has long been a well-respected project marketer and expert in the Lower Mainland housing industry. Prestigious awards fill his Yaletown office, yet there's a comfortable, easy-going ambiance of respect here. People laugh together frequently.
  BY SUSAN M BOYCE, NEW HOME BUYERS GUIDE
• 02.12.2010 - The Closer: HGTV’s new ‘Dream House’ and $500K giveaway, and much more
  As usual, the Olympic Games are upon us faster than you can say New Orleans Saints. As the focus of the international sports world shifts to Vancouver, anyone looking to see a few downhill runs or hockey games should know that hotels are tough to come by and apartment rentals not so tough but pricey.
  NYDAILYNEWS.com
• 01.07.2010 - 2010 - Steady as She Goes
  MAC Marketing Solutions started its MAC Bulk program in early 2009, a short-term campaign designed to get Metro Vancouver and Western Canadian developers to sell their bulk inventory by cutting prices, to get the market moving again.
  JENNIFER PODMORE RUSSELL, NEW LOCAL HOME
• 01.02.2010 - REAL ESTATE claws itself out of a hole
  When condo marketer Cameron McNeill stood to make a speech at his company's Christmas party, he presided over an upbeat crowd of developers, realtor's and industry insiders
  BY DERRICK PENNER, THE VANCOUVER SUN
• 12.26.2009 - Good Time to Buy
  In the B.C. city, construction is at a fast pace as venues get ready for visitors from around the world. Infrastructure is being built or improved, new buildings are being erected, and there's an air of urgency and excitement.
  BY KATHY MCCORMICK, CALGARY HERALD
• 04.01.2009 - New Stock of Units Dwindling
  Prices for new housing stock have hit the floor, according to the man who launches a series of bulk real estate sales across the region.
  BY DHARM MAKWANA, 24 HOURS
• 03.27.2009 - Western Canada’s Leading Developers Bulk Sell Over 200 New Homes
  For the first time in BC Real Estate History three of BC's leading real estate developers are joining forces with MAC Bulk and are reducing prices on over 200 new condominiums and townhouses as a collaborative group.
  REAL ESTATE WEEKLY
• 01.30.2009 - Vancouver’s Largest Real Estate Liquidation Event
  It's being called Canada's largest real estate liquidation sale - 375 condominium suites representing more than $150 million worth of prime Metro Vancouver real estate are being sold at discounts guaranteed to be 25 percent but possibly as much as 40 percent below previous list prices.
  BY SUSAN M. BOYCE, NEW HOME BUYERS GUIDE
• 01.24.2009 - A downturn veteran’s advice: modify, evolve, even re-invent
  Developer David Podmore's dinner address to homebuilders echoed in 'liquidation' sale.
  BY PETER SIMPSON, THE VANCOUVER SUN
• 08.30.2008 - Location, builder take the pretension out of High Street
  Realtor James Mramor knows a good deal when he sees one. That's why the 22-year-old bought his first home - a two-bedroom - at High Street in south Surrey.
  MIKE SASGES, THE VANCOUVER SUN
• 03.17.2007 - Today, the young and restless sell homes
  Last summer, Cressey Development Group and MAC Marketing Solutions decided to produce an online video series to tell the story of life at Donovan - our latest new-home project in Yaletown.
  BY CAMERON McNEILL and MARCELLA MUNRO
• 07.14.2006 - No shortage of demand
  One of the McLennan neighbourhood's original development pioneers, Cressey, is launching two projects - Brandywine Lane and Mandalay - this weekend. According to Geoffrey Dzikowski, B.C. regional director at MPC Intelligence, both are poised to set new standards of quality and pricing, a prediction apparently not lost on the about 500 realtors who crowded a sneak preview earlier this week.
  BY SUSAN M. BOYCE, 24 HOURS
• 01.08.2005 - Townhouse trailblazers
  The intimations of gracious family living at the east Vancouver townhouse development of Brix occur in equal measure inside and outside the presentation centre.
  BY MICHAEL SASGES, THE VANCOUVER SUN
• 05.23.2004 - Olive’s finishing touch
  Olive is all about all kinds of food, not just that little green thing in the martini. These are homes for serious or seriously wannabe gourmets with friends who love to come over and nosh.
  BY JEANI READ, THE VANCOUVER PROVINCE
• 03.12.2004 - ‘We are the ones who drive the business, create the buzz’
  This is the second time in a row he and his partner Cameron McNeill have won Georgie Awards for Best Salesperson or Team in New Home Construction.
  THE VANCOUVER SUN
• 01.17.2004 - Finding lifestyle solutions
  How do you convince a couple who've lived in a house at the foot of Cypress Mountain for 30 years that they should move to a second-floor condominium in Richmond?
  BY BRIAN MORTON, THE VANCOUVER SUN
• 04.05.2003 - Copper Sky rises in Steveston
  Few communities in the Lower Mainland have managed to retain their individual character as successfully as Steveston Village.
  BY ROD NUTT, THE VANCOUVER SUN
• 12.27.2002 - Bravo for Yaletown’s Brava!
  It's no surprise when the sales staff enthusiastically extol the virtues of a development. After all, that's their job. What you don't often hear is they love the project so much they are willing to put their money where their mouth is.
  BY JUDY SWANSON, THE VANCOUVER PROVINCE
• 12.06.2002 - Stately and sumptous
  It's been said that a successful master planned community must be located in close proximity to four essential elements: transit, education, recreation and, of course, shopping.
  BY JUDY SWANSON, THE VANCOUVER PROVINCE